Doing good: The Better Sleep Project

the better sleep project

Every baby deserves a safe place to sleep

Doing good has been at the heart of what we do from day one. We didn’t just set out to create safe, sustainable baby sleep products — we wanted to build something that could give back in a meaningful way. That’s why we created the Better Sleep Project: our commitment to sharing comfort, care, and safer sleep with families who need extra support.

OUR PURPOSE

Supporting families everywhere

The Better Sleep Project is an initiative designed to provide baby bedding and safer sleep guidance to families in need. For every product sold, we help fund donations of baby sleep bags, blankets, and other sleep essentials to those facing difficult conditions, such as temporary housing or financial hardship. In our first year, we partnered with the Lullaby Trust to donate 1,200 products to families living in temporary accommodation, helping them create safer sleep spaces during a challenging time.

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With over 125,000 children currently living in unsuitable housing, our goal is simple: to support vulnerable families by providing safe, comfortable sleep spaces for their babies.

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OUR PARTNERS

In partnership with The Lullaby Trust

We’re honoured to work closely with The Lullaby Trust, a charity that has been saving babies' lives through safer sleep guidance for over 50 years. Our founders have a long-standing relationship with the Trust, having previously collaborated on pioneering sleep safety initiatives. Together, we’re ensuring that more families can access life-saving advice and safer sleep products,

“We're delighted to welcome Folk & Thread as our new supporting partner, including the founders who we worked in partnership for many years with at The Gro Company. Safer sleep saves babies’ lives and it is fantastic to be able to work with a company that shares our dedication to promoting this life-saving advice, to as many families as possible. They also share our commitment to helping some of the most vulnerable families and we couldn’t be more grateful for their donation of 1,200 safer sleep items towards our Bedtime Bundles scheme, to support families in temporary accommodation.”

Jenny Ward, CEO of The Lullaby Trust

OUR IMPACT

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We’ve donated

1200

safer sleep products so far

OUR IMPACT

Thank you so much for our baby bundle. My baby was delivered early while we were still sofa surfing. The bundle helped us when we were discharged from the hospital, giving our little girl a safe place to sleep until her cot arrived.

Family recipient

The family I supported were a first-time mum and baby who had fled domestic abuse. The crib and blankets from the bundle gave the baby a safe place to sleep, and the mum felt she was doing her best for her child. Thank you so much for making such a difference.

Social worker

The family are in temporary accommodation with the baby sleeping in a pram, which was far too small for her. They were delighted with their bedtime bundle.

Social worker

Mum was so happy to be successful in her application for a bedtime bundle - she’s soexcited to use it when the baby arrives in 2 weeks and appreciates she can now promote safer sleep. Thank you so much.

Social worker

Mum was so grateful for the support and products provided

Social worker

OUR COMMUNITY

How you can help

When you choose Folk & Thread for your baby, you’re also helping families in need. Every purchase helps fund The Better Sleep Project, ensuring that babies across the UK have a safe, comfortable place to sleep. Together, we’re making a difference, one cosy night at a time.

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good sleep makes people happy