About

this is our story

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How do we make safe sleep accessible to everyone?

That's the question we try to answer every day. Folk & Thread was born from a shared passion for safe sleep and a commitment to making a difference. Founded by leading experts in baby sleep (who also happen to be friends), our journey began with a vision to prioritise the well-being and safety of babies and the peace of mind of parents. Because when babies sleep well, parents sleep well, and good sleep makes people happy.

OUR FOLK

Meet ‘the sleep folk’

Meet our founders: Ouvrielle, Lisa, and Maire. Three friends with truly unparalleled passion, experience and knowledge of safe baby sleep.

Ouvrielle was part of the team that kicked off a revolution in how parents put their babies to bed by introducing baby sleep bags to the UK. She worked with the BPA to create the first code of practice, which was used as the basis of the British Safety Standard for Baby Sleep Bags.

Lisa is a visionary in nursery product design, with over 25 years of experience shaping the future of baby sleep products. As an award-winning brand, creative and product development director, she is renowned for her role in advancing the baby sleep industry, including her pivotal work on the BSI steering committee and later the EU Baby Sleep Bag Standard.

Maire is the sourcing and factory development expert at the core of Folk & Thread. With a talent for forging and nurturing long-lasting partnerships with manufacturers across the globe, Maire has spent over 30 years building ethical, reliable supply chains. Her commitment to maintaining trusted relationships with suppliers ensures that Folk & Thread's products meet the highest standards of quality and safety throughout their manufacturing and supply chain journey.

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After decades in the industry, we came together to fulfil our ultimate dream... to make safe sleep available to all

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OUR PURPOSE

We’re here to make folk feel good

At Folk & Thread, we believe in the magic of safe slumber and the peace it brings to both child and parent. Our mission is to deliver safe sleep to as many families as possible, weaving our wisdom into every product and filling every night with sweet dreams. By creating bedtime rituals that blend old traditions with modern safety standards, we’re spreading warmth, love, and, most importantly, safety into every home.

OUR PURPOSE

And to do good too

We’re not just a brand; we’re a community. With every purchase, a thread of kindness reaches families in need through our Better Sleep Project. In partnership with the Lullaby Trust, we provide essential baby bedding, guidance, and the reassurance of safe sleep. The Better Sleep Project isn’t just about donating a percentage of our profits to charity as an afterthought; funding the creation and donation of items to families in need is the very foundation of our business. It’s not just something we do; it’s everything we do. We believe that safe sleep is a right for everyone, and we're dedicated to making a positive impact on families everywhere.

good sleep makes people happy

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Together, we’re weaving a tapestry of sleep support, nurturing each little one with the warmth and love of a caring community.

OUR COMMITMENT

Folk-first

Our number one priority is safe sleep for everyone. We keep our margins as low as possible to offer the best quality at a reasonable price.

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Supremely safe

All our products are developed using the latest safety research in partnership with the Lullaby Trust.

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Doing good

Our partnership with the Lullaby Trust helps families in need, creating safer sleeping environments for as many babies as possible.

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Uncompromising quality

Our products are made to last, using the highest quality organic materials and construction.

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Sustainably sourced

We use ethically sourced, eco-friendly materials and responsible practices throughout our supply chain.

OUR PRODUCTS

We make thoughtfully designed, rigorously tested, safe sleep products that last.

The fact that they’re beautiful is (almost) irrelevant. Our products are the result of decades of safe sleep research, years of designing and prototyping and stringent quality testing. We use sustainably sourced organic cotton that lasts wash after wash, night after night, and dream after dream. Exceptionally soft, cosy and easy to care for, our organic cotton sleepbags and blankets are designed to last generations.